Must do.
To obtain high rankings in the search engines it is vital that you target several keywords. These keywords must be pertinent to a specific subject that is incorporated in your website in order for Google/Yahoo to find your website relevant.
There are a number of ways to target keywords. Some of these are appropriate and will help you to gain high search engine rankings. Selecting an inappropriate method however, will lead the search engines to believe that you are a spammer and could put your website ranking at risk.
Following our suggestions will allow you to achieve high rankings for as many keywords as possible.
Cramming numerous keywords onto a web page separated by commas, is a method often suggested by so called 'experts'. This is known by the search engines as 'keyword stuffing' and is considered to be spam. This will put your site rankings at risk. Don't do it.
Must do this:- Remove any long keyword lists from your web pages.
- Different web pages, different keywords.
It is very important that the keywords you choose to optimise your web pages are extremely pertinent to the subject. For example, if you are selling organic fruit juices, your home page should be targeted with the phrase organic fruit juices. Next each organic fruit juice should be given its own page with its specific flavour.
E.g. Page 1. Organic orange juice. Page 2. Organic apple juice. Page 3. Organic grapefruit juice and so on.
This way you demonstrate to the search engines that your website is very relevant to organic fruit juices.
Must do this. Source the most suitable keywords for your site and optimise different pages for different keywords.
Previously, you prepared your web pages for optimisation by choosing keywords like, organic orange juice, organic apple juice, organic grapefruit juice. Next, you should modify these keywords to include variables such as smoothies, crushes, juice bars and Sheffield.
It is a good idea to combine your keywords in a sentence which can be used for your web page title. For example, Organic fruit juice bars in Sheffield. This sentence allows your web pages to be located because of the many combinations of keywords that are included in the sentence.
Must do this:- Locate and embellish keywords and add the variations to the different optimised pages.
If you follow the above, then your website will be well on the way to being optimised for all the major search engines such as Google and Yahoo.
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