Search Engine Optimisation - SmartDeCat will save you from the Wizards of the Black Arts.

"So, what are the Black Arts?" you may ask.

The Black Arts are the methods used by some unscrupulous web masters to acquire high rankings for their web pages. These paths should never be taken; they are not approved by Google or any of the other search engines and once discovered, web sites using these methods are banned.

Most Black Arts SEO methods have already beed detected by the search engines. Javascript re-directs or doorway pages were once thought to be the answer but now lead only to doom. The cloak of invisibility is disintegrating, Google, the Grand Master, is finding algorithms that detect all. You may still get away with paid links, but it is only a matter of time. For even if you have used the Black Arts in the past, the search engines will find you out. For example, the Wikiscanner can discover applications that were composed in the past and trace so called anonymous changes to their sources. If you combine this with a web page archive such as archive.org then you can easily find the spam history of a web page.

Never use the Black Arts to optimise your site; concentrate on the White Magic. This plays by the rules and gives you a great advantage with Google.

SmartDeCat is a master of White Magic. Our software is already search engine optimised to give you a fantastic start in your quest for success.