To obtain high rankings in Google and other search engines you need to acquire as many incoming links as possible. Without these it is impossible to compete with other web sites on line these incoming links must be of a high quality as poor quality links do little to raise your profile in the search engines.

A good quality link requires a number of features

1. Text accuracy. If you use a search term like "buy red dress," then links to your site should contain those words precisely; for these are the words used to gain you high rankings. It is therefore most important that the links to your site contain the exact words you need to gain high search engine rankings.

2. Links are better if they come from a relevant site. For example, if I am selling "red dresses" then a good link would be from a site selling women's clothes not a site selling toys.

3. The best link would be to a relevant page on your site i.e. the page selling red dresses. This will also help you to get a higher ranking for that search term. The customer will also have a more positive experience and will be encouraged to buy from your site.

SmartDeCat comes complete with a built in links` facility which enables you to exchange applicable links with relevant sites.