Building up trust!
Posted on 19 March 2008 |
| Many Internet businesses fail to list their postal address on their web sites. What can they be afraid of?
When visitors come to your web site and are unable to find your postal address, they could think that you have something to hide. They need to see that you have a verifiable contact address which is easy to check. So, show your visitors who you are.
Always keep your site ethical. Never become involved in any shady strategies which might work in the short term but usually end in disaster when your site becomes banned by the search engines.
You need your customers to have faith in your products and services, so have a code of ethics in a prominent position on every page. Visitors can then see that you are different from many of your competitors and may choose to buy from you because they trust your site.
Web site visitors need to be assured that you are a genuine, reliable business. Make sure that you show any awards or testimonials that you have. This gives customers confidence because they see that other people have used and benefited from your goods and services. It reassures them that you are a serious business.
Strong guarantees eliminate the risk factor for your clients. It demonstrates that you are sure that your product delivers quality. That you are going to get ‘what it says on the tin,' that your product or service is exactly what it purports to be.
A trustworthy web site is what you must have on the Internet. Assure your visitors that you are a serious, reliable business by using our suggestions. You will not regret it. | |
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